Science

Built From Soybeans. Made To Be Risk-free.

Your roof’s fresh start begins in Iowa—proudly made in the USA, Fresh Roof is a true American innovation!

The Science

Repairing Asphalt Roofs, Molecule By Molecule

Damaged & Brittle

  • Over time, asphalt shingles are exposed to environmental elements like sun, rain, and temperature changes. This causes the asphalt molecules to become oxidized and aged, making the shingles not only chemically damaged but also brittle and prone to cracking.

React & Reverse Aging

  • When Fresh Roof™ is applied, it reacts chemically with the damaged and brittle asphalt molecules. This reaction starts to reverse the aging process by restoring flexibility and strength to the molecules. Fresh Roof™ redistributes the molecules, allowing them to chemically repair themselves.

Redistribute (Chemical Reaction)

  • This central step illustrates how the product is actively redistributing the chemical structure of the asphalt. The oxidized molecules (black regions) are undergoing repair through the product's chemistry (green regions). Fresh Roof™ essentially reorganizes the molecular structure, repairing the damage caused by aging and oxidation.

Restore

  • The final result is the restoration of the shingles. The repaired molecules (orange highlights) are now chemically reinforced, and the shingle's overall structure is restored to its original, like-new condition. This helps prolong the life of the roof, making it stronger and more resistant to further damage.
roof Rejuvenation science

Our locally sourced science.

The GreenSoy Technology breakthrough behind Fresh Roof was discovered and developed at Iowa State University, just down the road from our own office.

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